A Walk-Through of My Work

I believe the best marketing feels authentic, deliberate, and the impact is clear to measure. I incorporate a blend of strategy and creativity into each project.

Here’s a look at how I put that into practice.

Ad Campaigns

These are campaigns I built from scratch including the ad creative, placement, and execution. I’ve also played a role in numerous ad campaigns, ranging from bus wraps, billboards, to email and social media.

Ellenos Yogurt - Lead Generation Campaign

This ad creative was designed to promote a new line of Ellenos no sugar added yogurts to key customers and identified leads throughout the Pacific Northwest.

Results: 13% increase in new customer inquiries on website.

ABSN NCLEX 100% Pass Rate: Brand Awareness Campaign

Fall Open House Event - Targeted Ad Campaign

Results: 47% increase in event registration and 28% increase in overall event attendance.

Colby-Sawyer College’s ABSN program consistently produces nursing graduates who become leading experts in their specialty/field. This ad campaign was in collaboration with Dartmouth Health to tout the program’s excellence.

Branding: Medosweet Farms

Part of working with Medosweet was to give its brand a fresh, modern look that reflected its quality and service as a dairy and food distributor in the Pacific Northwest. This included updating its physical product catalog, establishing company branding guidelines, and working with the sales team to develop leave behinds for customers and leads.

Medosweet with Ivar’s Soup and Washington State Ferries

The achieved goal with this landing page was to spotlight local products during the colder months and associate it with a Medosweet customer who purchases its products, Washington State Ferries.

Leave Behinds: Bakery Essentials

This marketing piece was intended for Medosweet’s sales team to utilize as a leave-behind when they met with bakeries, cafes, and small shops. Research included identifying top-selling products amongst bakeries.

I was a part of a marketing team that developed a strategy which “cut” the tuition cost of an institution by over 60%, after studies showed that prospective students will shy away from applying to a school if the sticker price is too high.

This strategy was covered by The New York Times, which you can read here.

ONE THING I LOVE ABOUT MARKETING…is the experimentation and getting to wear different hats.